JSMedia – Most consumers are familiar with the ‘Near Me’ concept but do not fully understand what it means for bank and mortgage lenders. The term ‘near me’ refers to the area around a consumer’s current location. In order to optimize their online presence, mortgage lenders should make sure they are optimized for ‘near me’ searches. This means they should not be limited to the nearest bank, but should be able to appear in the results of a search for ‘near me’.
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